BY DOUG FENSKE
The difference between a profitable career in production and music as a money pit is the level of results we are able to achieve while controlling expenses. The best way to control production costs is to have a fundamental understanding of what is happening to our music during each stage of the studio process: input, inside of the computer and output. Isolating these paths and giving them individual attention allows us to achieve maximum results with a moderate financial commitment.
As the Director of Education at Crē•8 Music Academy, I make sure that our producers learn how to monetize their creativity without having to take out a second mortgage or shoulder an insurmountable debt. We teach professional production techniques that are used at Westlake Recording Studios daily, including how to bring professional sound to a project studio. This may seem like a daunting task, but the only requirements are awareness, strategic planning, a budget and shrewd investments.